the challenge
The challenge for this project was finding a way to take Expo Dry Erase Markers, a common household product, and make it more interesting.
the approach
As a group we defined all of the uses of an Expo Marker, who uses them, and why anyone can use an Expo Marker. The main demographic is teachers and students but we wanted to expand the market to an older audience. We chose to mix nostalgia with humor to target college students and working adults.
the group
Erin Lawson | Design Research & Interactive Design, Brooks Lane | Packaging Design & Copy, Joyce Rebolloso | Design Research & Social Media, Lindsey Burns | Social Media & Advertising, Malia Moreno | Interactive Design & Branding, Cameron Foy | Illustration & Branding
skills
Art Direction | Design Research | Marketing Research | Packaging | Advertising
the Twitter campaign
Our group wanted to use humor to show how using an Expo Dry Erase Marker can have “the Expo Effect” and prevent potential embarrassment through planning. And who needs to plan out their thoughts more than celebrities on the internet? We created an Expo Marker twitter account that corrects embarrassing, insulting and just bad tweets.
