the challenge
The challenge for this project was to find a company that needed to be rebranded. Starting with the trademark all the way through advertizing and identity elements
the approach
Electric Lady is a Seattle-based electric bike company that encourages veteran and new bike riders to try a more efficient, time-saving, money-saving form of transportation with electric bikes. They educate riders on the benefits e-bikes offer for their physical well-being and the well-being of the planet! Electric Lady provides bikes that can take you want to go faster.
skills
Branding | Design Research | Marketing Research | Packaging
